Automation & Ops Engineering

I Fired Myself as a Social Media Manager

For most of this year, my biggest bottleneck was not ideas. It was distribution. I built a system to remove myself from the loop—not from judgment, from busy work.

By Reuben LopezDecember 30, 202510 min read
n8n AI Content Repurposing System

For most of this year, my biggest bottleneck was not ideas.

It was distribution.

I enjoy writing long-form strategy pieces that explain how systems actually work. What I do not enjoy is the administrative work required to manually repurpose that thinking for LinkedIn, X, and Reddit every time a new article goes live.

Copying. Reformatting. Rewriting. Scheduling.

That friction slowly drains creative energy away from the work that matters most.

So I built a system to remove myself from the loop.

Not from judgment. From busy work.


The Problem: Manual Content Repurposing Creates Cognitive Debt

Posting consistently across platforms sounds simple until you do it at scale.

Each platform rewards a different structure.
Each platform expects a different tone.
Each platform requires manual formatting.

The result is not just lost time. It is fragmented attention.

Over weeks and months, that fragmentation compounds into creative fatigue. Ironically, the more valuable your long-form content becomes, the harder it is to distribute efficiently.

That is the bottleneck most creators and founders never fix.


The Experiment: Automating Distribution Without Losing Control

I have built this workflow multiple times across different automation platforms. Each solved part of the problem, but introduced new constraints.

The comparison below explains why n8n became the final choice.

PlatformStrengthsLimitations
ZapierFast to set up, beginner friendlyBecomes expensive at scale, limited transparency
MakeMore flexible, lower cost initiallyKey nodes and logic gated behind pricing tiers
n8nFull control, transparent logic, self-hostableMore technical, higher initial learning curve

n8n required more effort up front, but it allowed me to fully understand and own the system. I was not clicking together abstractions. I was designing a workflow I could extend and trust.

That tradeoff was worth it.


A Glass Box Look at the System

This is the exact automation running inside Lopez Productions.

Trigger

A new blog post goes live on my website via RSS.

Logic Layer

An n8n workflow detects the update instantly.

Agent Layer

Three AI agents read the same post:

  • One trained on my LinkedIn voice
  • One optimized for X (Twitter) thread structure
  • One designed for Reddit-style discussion and framing

Each agent interprets the content based on platform norms, not generic summarization.

Output

Before I close the website tab, three formatted drafts appear in my Notion dashboard.

Nothing is posted automatically.

n8n content repurposing workflow screenshot

The actual n8n workflow showing RSS trigger, AI agent routing, and Notion output


Why This Is Not AI Slop

Automation does not replace judgment.

This system intentionally stops before publishing. Every draft still goes through manual review, edits, and scheduling.

The automation handles distribution mechanics. I retain authorship, voice, and intent.

What changed is the time cost.

One hour of manual repurposing is now a few seconds of compute, followed by a focused review.

That is leverage.


The Real Outcome: Reclaimed Creative Bandwidth

Once the first week of written content was prepared across LinkedIn, Reddit, and X, the impact became obvious.

I finally had time to focus on video.

Despite having the technical skills, video had always fallen behind because text-based distribution quietly consumed most of my bandwidth.

Batching drafts directly from blog content removed that pressure.

Less burnout. More creation.

Notion dashboard showing generated content drafts

Platform-specific drafts delivered to Notion for review and scheduling


Who This Workflow Is For

If you already publish long-form content on a website, this workflow can be adapted by plugging in your credentials and adjusting prompts.

If you do not yet have a content base, the same logic applies, but the upstream inputs need modification.

The principle remains consistent:

Humans do the thinking.
Systems handle repetition.

What Comes Next

This system removed distribution as a limiting factor in my work.

If you are a founder, creator, or AI startup struggling to maintain consistent multi-platform posting and want to understand how n8n can reduce that load without sacrificing quality, I am happy to share more.

You can reach me at: info@lopezproductions.ai

This is not about posting more content.

It is about building systems that let you think better.


Related Playbook Articles

Explore more automation and AI workflow guides: